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You can track all your influencer marketing campaign KPIs — such as budget, spend ing, revenue, conversions, media value, and more — to identify every campaign’s true ROI. Metrics are the quantitative indicators that help you measure the results of your influencer campaign. Country or region: Filter your search based on where the majority of a creator's audience is. 1 – Manually track influencer data. Using these tools will also allow you to c onnect with the most suitable influencers, k eep up with the latest social media marketing trends, i mprove campaigns. For example, align your influencer campaigns with key event dates for your stores, discuss creator feedback with your product development department, or supply your newsletter team with usage rights to quality influencer content. We’ll also take a look at a few strategies that can work best for each of them. With this formula, you can easily assign a percentage to the success of your campaign. Influencer marketing is a modern twist on celebrity endorsements, leveraging social media. Influencer marketing should be treated with the same rigor as any other marketing investment – tied to brand objectives. Managers do this better with the help of influencer marketing software that provides influencer lists and engagement metrics. Influencer Marketing Measurement: Top Tips. (Metric at Time 1 - Metric at Time 2 / Metric at Time 2) x 100 = Growth %. Anticipating what your influencer tactics will achieve allows you to strategically adjust them to optimize your results. 5. CPM = 500 / 100000 × 1000 = 5. So reach becomes an important indicator to measure the success of the campaign. ASOS X Micro-influencers (#asseenonme) ASOS typically attracts all shoppers of all ages, sizes, and backgrounds thanks to its approach to inclusivity. AI also offers real-time insights into the performance of an influencer campaign, allowing businesses to make changes on the fly to improve outcomes. 5. With the YouTube campaign, NordVPN focused on the macro-influencer program and secured some of the biggest names as their ambassadors. NordVPN, a virtual private network, relies heavily on influencer marketing on YouTube — 85. a successful TikTok influencer campaign looked like partnering with a content creator to produce a hashtag challenge that was fun and worth participating in. 2. co To help you out, we have put together this short guide explaining which metrics you need to track in order to evaluate the performance of your campaigns. Key Features:Income Tax Calculator: Estimate Your Taxes. In this breakdown of influencer collaborations, we focus on hair care brands and analyze why these interesting and successful collaborations work. And while these tangible results are important, it isn’t the only data that you should be considering, particularly if you’re launching a new brand, store or product. NinjaOutreach: Best for Outreach Campaigns Influencer marketing is a form of marketing in which brands work with individuals who have a significant following on social media or other online platforms to promote their products or services. Make sure to select an influencer who represents your brand values and reaches your ideal customer. Influencers should not be considered programmable ad units by any means. Now that we’ve discussed attribution tracking of. Tracking influencer marketing performance and learning from the data is the foundation of a solid influencer strategy. Your influencers produce content. According to the Influencer Marketing Hub 2021 survey, the most common metric brands use to measure an influencer marketing campaign’s success is conversions or sales. You’ll be able to view metrics including total impressions, total engagements, and total link clicks. Step 1: Clear Goals. Without verified data, marketers can’t actually trust the metrics they’re getting from their influencer campaigns. A lmost one in three Gen Z and baby boomers said content creators provided a sense of community during the pandemic. An individual influencer goal would detail the minimum amount the person would generate within that time frame. Here are nine ways to judge whether your influencer campaign was successful. Buffer is an all-in-one social media marketing and ROI tool that’s designed to simplify the process of measuring and managing ads. This is how you’ll determine the level of success you’ve had in reaching your audience with the help of the influencer. By measuring the sales impact of an influencer’s campaign, you can see if they are helping increase ROI and track incremental revenue from those inspired consumers who purchase what was shared on social media pages. Like any other marketing effort, your influencer marketing campaign needs a concrete vision and goals to succeed. Based on your campaign goals, you. It measures a combination of elements including comments, shares, clicks, and interactions. Analyze your influencer campaign. Brands should approach influencer relationships as a long-term tactic to maximize the relationship’s impact. IMV allows you to compare influencers to determine their worth based on their past. Captiv8 is an end-to-end influencer marketing platform for athletes, sports influencers, and a host of influencers in other industries and niches. Campaign Measurement KPIs. Influencer marketing tools enable you to find the right influencers, easily manage mobile campaigns, monitor campaign performance, and help you to measure your ongoing ROI. S. Measure your campaign results. By Chloe Huffman January 16, 2023 January 19th, 2023 Education, Measurement & Attribution 11 Min Read. Success may mean a certain number of likes, reshares, uses of a specific hashtag, etc. The Sephora relaunch was amika's first campaign supported with Traackr’s influencer performance measurement and analytics capabilities. Image Source. Create personalized landing pages for each influencer 9. Our influencer marketing software takes care of tracking KPIs, so that you always know exactly how every campaign performed and which influencers delivered the best value for you. Ubiquitous. According to a global survey carried out in 2022, the main way that marketers and industry professionals measured the success of their influencer campaigns was through views/reach. The tool streamlines the creation of social ad content and lets you measure impact in just a few clicks to see what’s working, what isn’t, and what needs to improve. Between 3. Understanding the Different Types of Influencers. Marketing campaign measurement & management; Influencer search; CRM; Brands they work with. Individual influencer goals must align with your campaign goals. Conversions:Measuring the effectiveness of an influencer campaign can be a difficult task, but by analyzing the costs and comparing pre- and post-campaign results, businesses can gain valuable insights into. The Definitive Guide to Influencer Marketing is an in-depth tutorial to one of the most successful forms of marketing today. The approach quantifies the economic value of publications. 7. The number of businesses offering influencer marketing related services increased by 26% in 2021, indicating significant growth for the industry as a whole. To gather the direct tangible percentage of your influencer marketing campaign, use this straightforward formula. Automate the process with software 1. Develop and execute influencer driven performance marketing campaigns. A best-in-class leader in social listening and media relations, Meltwater brings confidence to the process of finding and vetting influencers, measuring campaign ROI, and relationship management. By analyzing the ROI, net profit, and other key performance indicators (KPIs), companies can gain a better understanding of the effectiveness of their. To measure the effectiveness of an influencer marketing campaign, it’s important to establish clear goals and metrics beforehand. The Meltwater all-in-one platform centralizes your influencer marketing efforts by giving you a single. Engagement. 10-$0. Measuring Channel Performance, using metrics such as sales attributable to specific influencers or increases in web or social traffic. With a 360° influencer marketing cloud, Klear offers an end-to-end solution for planning, running, and measuring campaigns. Brands are set to spend up to $15 billion on influencer marketing by 2022. According to Influencer Marketing Hub, the estimated market size for influencer marketing has grown from $1. Databox is an expansive analytics platform that lets you set and track social media. Reach: Reach refers to the number of people who have seen an influencer’s content. 42. Measuring Influencer Marketing: Steps by Step. When possible, avoid asking influencers to play a role in your campaign immediately after following them. Brands should approach influencer relationships as a long-term tactic to maximize the relationship’s impact. Brands find a college athlete influencer and pay for 1 or 2 pieces of online content endorsing a product. Campaign Acceptance Rate: The actual number of influencers who agreed. The individual’s feelings towards your brand or subject matter. While Socialinsider is one of the most powerful Instagram marketing tools, it can also be used for TikTok analytics. Quality and quantity of their content. Track performance, measure ROI, and obtain critical insights with Tagger’s comprehensive reporting and analytics. Our research has found that the following best practice guidelines hold true: Content must be relatable and authentic. Influencer marketing. Here are nine ways to judge whether your influencer campaign was successful. KPIs for Influencer Marketing – A Complete Guide Tanya Alain Posted on November 18, 2022 5 minutes read Influencer Marketing Platform » Blog » KPIs for. 3. 7 billion in 2016 to $9. But (just like influencer collaborations…) measurement works best when it’s an ongoing process and part of our. 7B in 2020. Step 3: Attracting the Right Influencers and Creating Powerful Content. The hit list of metrics you want to watch during an influencer marketing strategy campaign includes these: Post Engagements – The number of likes, comments, and shares on a post. To examine influencer reach, measure the following key performance indicators (KPIs): Followers: The number of fans or followers an influencer has. 1. The Meltwater all-in-one platform centralizes your influencer marketing efforts by giving you. The best ones are: 1. Align your strategies with the influencer marketing campaigns. 5. Step 3: Use Trackable Links. The Brand Guide to Full-Funnel Influencer Marketing Metrics. This process should be continuous, involving regular reviews of. Before we dive in with the metrics you should be tracking, Bannersnack‘s Robert Katai argues that “there is no ONE most important KPI when tracking. 7 billion in 2020. Less than 1% = low engagement rate. Platform. There is no one best metric; instead, measuring the return on investment of a marketing campaign should be based on the goals of the campaign and the context of the influencer. May 30, 2023. Seamlessly search, manage, and track influencer campaigns. Tribe is an Australia-based influencer marketplace specifically focused on micro-influencers. 11. The most valuable commodity in this dynamic is not the influencer, but their fan base. 5. Remember that CPM is a useful metric for comparing the cost efficiency of different marketing strategies or influencers. Influencer is mandating Brand Lift studies across eligible campaigns, so that brand-side marketers can level-up their impact and measure it. 65% of our respondents measure the ROI from their influencer campaigns We carried out our first influencer marketing survey in 2017, giving us excellent insight into the state of the industry. Find them online at Media Contact: Rebecca Scanlan. Measuring ROI is an essential part of successful influencer marketing. Hubspot found that Instagram is the most popular platform for influencer marketing, yet Facebook is the most effective for influencer campaigns (Baker). They help you find influencers, create connections, run campaigns, and track results easily. The agency is championing change in its partnership with ThisThat, setting a new standard and challenging industry-wide measurement concerns. 3. You measure the results of your campaign. Sprout Social. Measuring Influencer Marketing. In 2019 and preceding years, influencer marketing measurement's focus was relatively evenly balanced between differing campaign goals, but Conversion/Sales was the least-supported reason. The most direct way to measure influencer sales is via click-through and conversions from creator-based ads. Leverage Dedicated Landing Pages. 1% is very high. To achieve your goals, you'll need to select the most relevant metrics to track and analyze. When you're developing an influencer campaign, it's important to pay attention to. However, instead of setting these broad targets as your two goals, it will be more effective to kick off your strategy by honing in on what your brand’s needs are. It saves your time and money. Silhouette;. Influencer Media Value (IMV), introduced by Neoreach in 2017, maybe the solution to this problem. We put together a list of tools from our own research, unbiased websites like G2 and Captera, and our own experience working with these tools. By Jack Neff. Measure Twice, Campaign Once. Brandwatch stands as a robust tool for Instagram influencer marketing, offering in-depth analytics and effective campaign management. For most brands that enter into an influencer collaboration, one of their biggest goals is raising brand awareness. In 2019 and preceding years, influencer marketing measurement's focus was relatively evenly balanced between differing campaign goals, but Conversion/Sales was the least-supported reason. Creator. Using influencer marketing analytics, brands can measure the. “But to comfortably put spend and resources. Trusted by global names like Huawei, Adidas, and Microsoft, Klear is an intuitive influencer marketing platform that brands can use for collaborations on YouTube, TikTok, or Instagram. Built over time through common interests, content, or. Step 3: Use Trackable Links. For example, if the objective of a particular influencer campaign is brand awareness (top of the marketing funnel), then your KPIs will most likely identify milestones for the following metrics: # of Impressions/Views. 2 – Use an influencer marketing platform to track influencer data. You have to link your influencer marketing campaigns to bigger goals that you are hoping to achieve. 4. This influencer marketing agency in India is well known for running award-winning campaigns. Then, seek influencers whose values, interests, and followers align with your brand. Like any other marketing effort, your influencer marketing campaign needs a concrete vision and goals to succeed. Find the right TikTok influencers for your campaign. 1. Influencer marketing has grown in popularity among brands in recent years, with a Meltwater study released in May finding that sponsored feed posts increased 27% year-over-year. Which metrics should you measure in your influencer marketing campaign? The first thing you need to decide when planning an influencer marketing campaign is your goal. Just mentioning your brand in a social media post isn’t enough reason for you to partner with an influencer. Influencer KPIs help you quantify your campaign’s ROI. 4. So you’ve got your campaign type, audience, and platforms figured out. Follower growth rate. Use affiliate links. We'll share with you how tracking and measuring your influencer collaborations will help you shape your marketing methods, what metrics to monitor,. Measure brand awareness 11. Promo codes and landing pages can help. To calculate your ROI, you can use. If an audience is inspired to act, your campaign is doing its job. 85 for every dollar spent. • Micro influencers: 10,000 to 99,000 followers. 7. That way, you can have an idea of what numbers you should be aiming for with your KPIs. Time-bound: Set a specific timeframe for the campaign and measure progress towards goals at regular intervals. Pricing: Starts at $119, but this package might not be enough if you plan an influencer marketing campaign. The EMV is based on a method developed by the Ayzenberg Group in 2017, to assess this potential monetary value. marketers say measuring ROI is one of the biggest challenges of influencer marketing. Use UTM parameters 8. Step 5: Calculate the ROI of Your Campaigns. Experimentation is key in the early stages of influencer marketing. Measuring conversions is one of the most important KPIs to look at when judging your campaign’s success. The famous watch company invested $15,000 in an influencer campaign and generated approximately $220 million in revenue. Campaign Measurement. To understand your brand’s share of voice. 4. Campaign CPI = Total cost of the campaign (i. You can set it up to measure metrics like the ones listed below for a specific date ranges. Individual influencer metrics include: Total. • Macro influencers: 100,000 to 300,000 followers. Influencer marketing tools enable you to find the right influencers, easily manage mobile campaigns, monitor campaign performance, and help you to measure your ongoing ROI. Criteria for success should be developed at the outset. Pre-campaign. Influencer marketing measurement very much depends on how your brand sells. 3. StatSocial announces groundbreaking enhancements to its flagship Silhouette™ platform. Free, un-gated resources to help Shopify brands build relationships, define objectives and measure the results of their influencer campaigns. To measure the increase in traffic, you can use tools like Google Analytics. You want their followers to get in touch with the brand. Amount of Content Generated. Founder and CEO of Heepsy, an influencer marketing software which makes it easy to find influencers for your campaigns. Measurement and brand awareness are definitely not two peas in a pod. Conversions are tangible actions and often directly generate revenue. It uses AI technology to analyze and track influencer’s audience demographics, engagement rates, and authenticity of followers. Below is a simple formula from Mediakix that shows you how to calculate your Instagram influencer ROI: Profit Return. First, it will help you assess the results of an influencer marketing activity. Social Engagement. That’s an impressive influencer marketing return on investment that any business would love to see! For many businesses, a good influencer marketing ROI percentage is around 100%. These traditional campaigns work in a very simple way. Read Direct Comments. Through the superb AI-powered influencer discovery, campaign management workflows, and robust AI-powered sentiment analysis, EMV, deep engagement data, and other reporting capabilities, you will attract the most fitting influencers to promote and elevate the sales of your brand. Identify influencers and recruit them for your campaign. Still, an influencer marketing campaign may require different metrics. Learn From These 4 Influencer Collaborations. However, in 2020 things changed, with Conversions/Sales taking a clear, undisputed lead, which it has kept ever since. The following steps will guide you through building a campaign that will help you reach your brand goals and objectives. Platform & Services. 2. Scope the list of 10 metrics above if you need more inspiration — and read on to understand how privacy, data, and tracking developments are changing the way you can measure your marketing campaigns. e. Measuring success should start with the brand giving indication of what their vision for a successful campaign looks like. 2. There’s a well-established axiom in the. Conversions. About half of respondents (51%) also say that it takes a. 1 billion, up 29% from the prior year's $16. For tracking social media campaigns' performance. In today’s article, we will. Step 4: Monitor Performance before, during and after Campaigns. io, Brandwatch is a name that brands must watch closely. Chart macro and granular impact from influencer campaigns. Brands featured: GHD, Redken, Aveda, and Head & Shoulders. The most important metrics are dependent on your business’ specific goals, though. Measure success. Set Clear Goals for Your Influencer Campaign. Measuring Influencer Marketing: Steps by Step. But now, let’s do the math on the real impressions you got. Engagement rates, impressions, return on investment, CPA, CTR, and ad spend might be more important for you. 10. However, EMV baselines fluctuate like the stock market. Influencer marketing campaigns are the short-term option. At Influence4You we use this method, complemented by an algorithm that takes into account a publication's reach, engagement and subscriber growth rate. When recapping an influencer marketing campaign, there are generally three key performance indicator (KPI) categories that you should track and report on: First, performance metrics - or the measurement of how well an influencer’s. When you launch an influencer marketing campaign, it’s essential that you regularly monitor a series of key metrics to ensure that your campaign is hitting your objectives and generating a good return on your investment. Cost per post. 1. To help you out, we have put together this short guide explaining which metrics you need to track in order to evaluate the performance of your campaigns. Every influencer marketing campaign is unique. Such analysis provides insights for future campaigns and lets you change course if needed. The formula for calculating CPC is: Cost-Per-Conversion = Total Cost of Campaign / Number of Conversions. 3. This will help you craft a pitch – if creating and sharing blog posts on Twitter is what works best for a certain influencer, that’s probably what she should do when working with your brand. When measuring the relative performance of an influencer marketing campaign, this can only be achieved by capturing KPIs relevant to its. When drafting up an influencer marketing strategy for any social channel, you must set clear goals to understand what success means. Influencer agency adopts brand lift metrics across campaigns to address measurement challenges. NeoReach is a digital marketing platform that connects influencers across niches (including gaming) to the brands that need them. It measures a combination of elements including comments, shares, clicks, and interactions. 99/yearThe study found influencer marketing to continue its quick growth with 40 percent of marketers running more than six influencer marketing campaigns, and 20 percent of these marketers plan to. Track Their Posts and Engagement. Engagement is the number of actions that users took on your. Want to know how to improve your brand’s influencer marketing campaign? We have a great blog post for you that is only a click away! Deep Dive into Reddit Ad. Market Research. 1. According to a recent survey, 51% of marketers say that they spend between $50-$500K per year on influencer marketing, and 15% reported then spend $1M+. According to the platform’s developers, it’s the fastest-growing influencer. Collaborate seamlessly with teams to ensure a smooth and efficient campaign execution. The success of an influencer marketing campaign can be measured in general terms by comparing the performance of the campaign against specific, pre-determined goals and objectives. You can set it up to measure metrics like the ones listed below for a specific date ranges. It searches for relevant influencer data through a proprietary tool to recruit the right talent for your brand. Challenge 2: Measuring Influencer Marketing ROI and Conversions. Thoroughly tracking performance data and crunching the numbers provides the tangible ROI figures you need to report on value generated by influencer budgets. The brand’s Instagram influencer marketing campaign strategy is to collaborate with a wide audience through its Insider influencer program. No Comments. Carusele. Captiv8. Measuring the Impact of Your Influencer Marketing. 4B industry, and is predicted to increase by 29% in 2023 to $21. Platforms like the Meltwater Influencer Marketing Suite help you measure your influencer campaign success. using affiliate services where the affiliate links have been created for you. Consider including not just the leaders executing the influencer campaigns but also communications and PR, data and analytics, social and digital, media, and content marketing teams. How to measure it: Track your brand’s social following’s growth over time using native dashboards in individual social apps, or using custom dashboards. In 2017, when influencer marketing was a growing industry, the media company, Ayzenberg Group launched a proprietary, artificial intelligence platform for marketing. After launching your influencer campaign, you’ll want to track how it does over time. The final step of your global influencer marketing campaign is to analyze and optimize your results. More than 380 new influencer marketing-focused agencies and platforms established in 2019. When an influencer regularly promotes a product or service, the influencer’s followers grow more faithful that it is something the influencer truly. The brand’s Instagram influencer marketing campaign strategy is to collaborate with a wide audience through its Insider influencer program. According to the Influencer Marketing Hub 2021 survey, the most common metric brands use to measure an influencer marketing campaign’s success is conversions or sales. In this brief, outline: The goals and focus of your campaign. This keeps your strategy fresh, adaptable, and primed for success. You can successfully promote your products and services by selecting the right influencers for your campaign and ensuring that creative assets. Yet there remains a lack of transparent, independent and. But (just like influencer collaborations…) measurement works best when it’s an ongoing process and part of our. One of the main advantages of HypeAuditor is its accuracy in detecting fake followers and engagement. Plus you can measure success on influencer campaigns with real-time reporting software. When an influencer regularly promotes a product or service, the influencer’s followers grow more faithful that it is something the influencer truly. The aim of an influencer relationship management strategy is to develop an. Engagement and sentiment are two metrics that measure how people interacted with your influencer campaign. With regards to influencer marketing specifically, it offers an end-to-end solution for discovering influencers, handling influencer relations,. 7. Likely to come in more like 1-3 million impressions. • Macro influencers: 100,000 to 300,000 followers. It is common for influencer campaigns to achieve several goals beyond conversion, such as reaching new markets, driving traffic, or improving. Use analytics to track engagement, reach, conversions and other relevant metrics. Build your. Setting campaign goals for your influencer marketing helps you decide what success looks like. Data-driven Influencer marketing platform for brands & agencies that helps to find the best influencer, analyze the market, track and measure influencer campaigns. For example, if you spent $500,000 on a campaign that generated $2,000,000 your ROI for this campaign would. Reach out to TikTok influencers and brief them about your campaign. Amanda Bailey November 3, 2023. Top tip. Website Traffic. E-commerce brands can work one way, while brands that sell at retailers need a. We repeated the exercise last year, and have now made our study an annual look into how marketing agencies and brands see the state of influencer marketing. Feature highlights: Social media reports across multiple channels, influencer campaign tracking. The benefits include the amount of money you earned or saved from your influencer partnerships, such as revenue, leads, referrals, or savings on advertising. The main issues concern: Brand awareness campaigns are always hard to measure. For example, the contract includes the terms of content creation, legal. The most valuable commodity in this dynamic is not the influencer, but their fan base. Measure your TikTok influencer marketing campaign’s success. Ben Jeffries, Co-founder and CEO of Influencer said “The No. These two metrics together will give you an idea of roughly how many people are seeing a given post. Brandwatch Influencer Marketing Software. Influencer marketing has been a very powerful tool in this era. Reach indicates the number of people who see your influencer’s content. According to this eConsultancy study, only 18% of marketers include influencer. Still, despite the ANA’s best efforts, the guidelines for influencer marketing leave something to be desired, according to Jason Lucey, Senior Director of Marketing. Key specialty: Influencer metrics. Influencer marketing has been characterized as the fastest-growing form of advertising. Aspire Platform. But you should also focus on the qualitative data along with quantitative gains to evaluate the actual ROI of your influencer campaigns. Influencer marketing expands your brand’s reach and speaks to a generation tired of overproduced and inauthentic advertising. Challenges of Measurement for B2B Businesses While there may be more pressure on B2B firms to provide evidence of success in marketing campaigns, there are numerous challenges facing companies seeking concrete. It does this by providing users with a host of valuable features. 1. For instance, if you are a camping equipment brand. Engagement is, arguably, the most important of the three metrics to pay attention to when you’re measuring social media success. If you’re running a major campaign on Instagram (let’s say for a product launch, holiday sale or important partnership), you want to know how well the campaign is performing. Campaign Monitoring. Pricing: From $460. H&M has one of the largest Instagram followings of any fashion brand on social media today, due in large part to its influencer campaign with women who reflect H&M's style all by themselves. Citation 2019). 3% of people report using conversions and sales to measure the success of a campaign. The basic equation looks like this: (Revenue/Cost) x 100. The Brand Guide to Full-Funnel Influencer Marketing Metrics. co launched as an Influencer Marketplace called Shop and Shout in 2016, targeting small businesses and micro-influencers. Our in-house measurement style is designed to take into account the value of a viewer’s engagement with our campaign content, rather than merely showing the volume of that engagement. You’ll also want to consider savings related to time, media costs, content production, and software usage. This includes metrics such as reach, engagement, and conversions. If you specifically want to focus on leveraging influencer marketing, you can check out Ubiquitous. Influencer marketing KPIs are quantifiable measurements that show whether an influencer is reaching their professional goals. Step 4: Measure Your Success in Real-Time. Website traffic is easily the first influencer marketing KPI that can help you determine the success of your marketing efforts. Input. Brandwatch Influencer Marketing Software. In 2016, Dunkin’ ran a successful influencer marketing campaign designed to promote its new Nitro Cold Brew coffee. Measure the Results of Your Influencer Campaigns; Ultimately the success or otherwise of your influencer campaign comes back to the objective you set at the start of the process. Setting overarching goals will guide you toward the right key performance indicators (KPIs) and metrics to accurately assess your influencer campaigns and make improvements faster. So let’s look into. Once you have found the right influencer (s) and launched your social campaign, measure the performance of your influencer content, usually by looking at the. On Instagram, engagement is measured by the number of likes and comments on your campaign post or story/video views. . To measure your influencer campaign performance and ROI, you need to use tracking tools and analytics that can capture and report the data you need. Whether you’re looking to boost brand. Lastly, you must measure your influencer marketing strategy results. Measuring Campaign Performance: Tracking the performance of your influencer marketing campaign is essential for evaluating its success. These numbers can be pulled directly from TikTok or Instagram. This data-driven approach allows for optimization and adjustments during the campaign. 2. With a network of both micro-influencers (as low as 5k followers) and macro-influencers, Heepsy provides all you need to find, launch, and measure your influencer campaign. You.